Building In Public
When we started Weidtke Digital, it was straightforward: help companies automate with AI. Today, after six months, it's obvious that the market has moved faster than most people expected. The tools exist. The hype has settled. Now comes the real work: building sustainable solutions that actually solve problems.
A few things have changed since January. We're here to explain what, why, and where we're heading.
New Website, New Blog, New Foundation
You're reading this on our new site. We rebuilt from scratch - not because the old one was bad, but because we needed a platform that reflects what we actually do. A clean Eleventy site. Fast. No bloat. No corporate theater.
The blog you're on now is intentional. We're publishing because we have things to say - about automation, AI agents, voice interfaces, and how enterprises should actually approach this. Not to chase SEO. Not to look busy. To share what we're learning and what we think works.
This foundation matters because the next phase is hiring. More clients means we need more people who understand automation the way we do. Writing about it publicly helps us find them.
AI Voice Agents: The New Frontier
Our core services expanded. We're now building AI voice agents for customer service, sales, and support. This means integrating ElevenLabs for realistic voice, Twilio for telephony, and Claude for decision-making. It's a tighter, more valuable offering than written chatbots.
Why voice? Because phone calls still drive business. Companies get dozens of calls a day that AI should handle: appointment scheduling, order status checks, payment collection, lead qualification. Voice agents do this better than chatbots because people trust them more. They feel real.
We've deployed three pilot systems already. The ROI is obvious - cost per call drops by 70%, and people actually prefer interacting with the system. That's unusual.
Seven Industries, Fifty Projects (And Growing)
Our client base spans logistics, e-commerce, insurance, manufacturing, healthcare, recruitment, and financial services. Projects range from document processing automation to workflow optimization to full RPA replacements with AI agents.
Fifty projects in six months means we're learning fast. We're seeing patterns: logistics struggles with unstructured carrier data. Insurance drowns in claims variation. E-commerce bleeds money on customer service volume. Each industry needs different solutions, but the underlying principle is the same - automate judgment, not just clicks.
This diversity keeps us sharp. We can't build a one-size-fits-all product. We have to stay operational, stay specific, stay useful.
Where 2026 Takes Us
We're doubling down on vertical AI - building solutions specific to logistics and e-commerce first. Not because those are the only markets, but because they're where we see the clearest ROI and the most pressing problems.
In logistics, we're building inventory and shipment automation that understands carrier delays, customs issues, and cost optimization. In e-commerce, we're automating customer service triage and returns processing at scale. These aren't generic. They're built on the specific pain these industries face.
We're also hiring. A developer focused on integrations. A solutions architect who understands enterprise workflows. Someone to build out our voice agent platform. All of this happens in public - people who care about what we're doing will find us through this blog and our network.
What Hasn't Changed
We're still a small, focused team. We still turn down projects that don't fit. We still care more about working well with clients than hitting arbitrary revenue targets. We still believe that AI automation should be honest about its limits - guardrails matter, monitoring matters, integration with human judgment matters.
The difference is we now know what works and what doesn't. We've seen enough failures to be confident about success. We've worked with enough clients to know which industries are ready and which are still stuck in procurement theater.
Join Us
If you're interested in what we're building - whether as a client, a partner, or eventually as a teammate - this blog is the place to stay informed. We'll be transparent about what works, what doesn't, and why. No hype. No fluff. Just operational insights and the occasional battle story.
2026 is the year AI automation stops being theoretical and becomes the default. We're building the tools and the expertise to make that happen for companies that are ready. We're just getting started.
