Case Study

Digistore24

Vendor onboarding without retyping, plus an internal knowledge assistant and a content pipeline for Europe's largest marketplace for digital products.

Industry E-Commerce / Affiliate Marketing
Department Vendor onboarding, operations, marketing
Platform 8,500+ offers, 44+ niches
Sector Private, international

The Challenge

Digistore24 operates Europe's largest affiliate marketplace: an all-in-one platform for selling digital products with automated payment processing, tax handling and affiliate payouts. With over 8,500 offers, new vendors join continuously, and until now each of them had to be created, interviewed and entered into the system by hand. On top of that, internal knowledge was increasingly scattered, and social media content production needed to grow without the team growing.

Vendor onboarding without retyping

The biggest project: a new vendor's path from sign-up to a product ready for sale. When a vendor fills in the onboarding form, the task in the project tool and the matching status in the CRM are created automatically. Every product reported is created as a subtask, and the vendor's API key is stored encrypted. The onboarding call is recorded and transcribed; AI agents reconcile what was said with the form data, write the summary, and create internal to-dos and open points for the vendor. Once the team sets a product to "ready to go", the system creates the product and payment plans in Digistore24 via API and reports completion back to the CRM. Six chained scenarios, no more manual setup.

Further projects for Digistore24

Knowledge Base

We built an internal AI knowledge assistant powered by document extraction and vector search. Employees ask questions in natural language and get well-founded answers in seconds. Instead of manually searching through documents, wikis, or Slack history, they get instant results. The system follows the most current standardized information and relieves subject matter experts from recurring standard questions.

Social Media Content Pipeline

Automated RSS feed monitoring identifies relevant topics. A ClickUp-based editorial workflow manages content creation. The AI generates carousel posts, ad copy, and visual assets via the OpenAI API. The entire cycle from topic discovery to publish-ready content runs with minimal manual intervention.

1 call
from the onboarding call to the created product, payment plans included
25 %
productivity gain through instant knowledge access
End-to-end
content pipeline from topic research to publishing

Technology

Make, Typeform, ClickUp, HubSpot, Fireflies, Digistore24 API and AI agents for onboarding. n8n Workflow Engine, OpenAI with Embeddings, Supabase Vector DB, document extraction, ClickUp, RSS feed integration. All workflows orchestrated with defined approval processes.

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